meet our team

Dennis sicard

Dennis is a fitness and power skating coach in Cobourg, Ontario, and is the owner and founder of The Ignite Company. He brings with him a wealth of playing experience, from junior A to professional hockey, and experience with many years of skill development and high performance training as the owner of War Horse Hockey. Dennis boasted a successful professional hockey career in the United States, winning three championships in his prosperous 13 year stint. Soon after retiring, Dennis decided he wanted to stay involved in the hockey world and give back to future generations of hockey players and like-minded people. His passion for fitness, mental toughness and community led him to grow his business both on-ice and off-ice.

Dennis is known throughout the hockey and fitness community as a hard worker, renowned for his enforcing prowess, and for his commitment to giving back to his community. His passion for helping people, coupled with his natural ability to connect with everyone, brings an unparalleled level of intensity and fun. He expects 110% effort from the people he works with because that is the level of commitment that he brings to each session and class. With Dennis as your trainer, you will leave feeling empowered and motivated to continuously challenge yourself in a fun and rewarding way — creating the best version of yourself.

Jaclyn diminie

Jaclyn is a staple in the Ignite Family. She is known to everyone as the ‘Hardest Working Mom in Town’. Since her first Ignite class (thanks, Dennis!), she was hooked, and hasn’t looked back. Now she proudly calls Ignite her home. Jaclyn juggles family life, her career, and her personal hobbies, all while still lending Ignite clients her talents behind the scenes and on the gym floor. She is the cheerleader in everyone's ear, reminding them that they can do anything they set their mind to, that they are strong, and that their outfit is on point!

Jaclyn is a hometown girl! She has always been very active in sports and pursued her passion in hockey as a leader of the Ontario Tech University Varsity Hockey team. She has devoted many seasons to working with our local youth and now has shifted her focus to being one of Ignite’s dynamite trainers. 

Jaclyn has a true love for fitness and community. She is a natural leader and uses that ability to guide each and every client. She makes a point to get to know everyone and joins them on their journey, ensuring that they have the opportunity to grow outside of their comfort zone.

She is passionate about fitness and committed to sharing her enthusiasm as everyone's personal ‘Hype Girl’!

shelley ferguson

Cobourg native, Shelley Ferguson, joins the Ignite family with a wealth of coaching experience.

Fitness instructor by morning, teacher by day, Shelley has always placed an emphasis on keeping a healthy mind and body. Shelley started taking classes at Ignite in the summer of 2021 and hasn’t looked back. She uses working out as her “mental break” and as a tool to balance her busy lifestyle.

Shelley has a great ability to make training sessions fun, yet challenging, educational, and most importantly effective! Mom of 3, loving wife, and friend to many, we are very fortunate to have Shelley at Ignite to share her passion for exercise with our growing community.

keegan ferguson

Cobourg native, Keegan Ferguson, is a strength and conditioning coach for youth programs. He brings extensive hockey and fitness skills to Ignite.

Keegan has experience at the elite level as both player and coach. Two seasons as player in the OJHL with the Wellington Dukes, one season with the Port Hope Panthers, and two seasons as assistant coach with the Northumberland Nighthawks minor hockey association.

Keegan has had a passion for fitness from an early age. He is known for his delivery of key training points on how to maximize quickness and power which translates to sport-specific effectiveness. He is committed to training athletes that are determined to work hard in search of strength and speed.

Keegan’s work ethic, enthusiasm and long-term goal of working in the fitness profession is the perfect complement to our strength and conditioning team.